Dar Group has announced it is rebranding to Sidara. The firm says the new global brand reflects the group’s ambitions and mission of building a healthier, more equitable world, where humanity and nature coexist in harmony. The new brand was unveiled for the first time at COP28 in Dubai.
A family-owned business of around 19,000 people across more than 300 locations, Sidara specialises in infrastructure, architecture, project management and the energy sectors.
“We explore design-level insights for the aviation, healthcare, mobility, data centre and urban hydrogen sectors and chart concrete pathways to zero emissions. It is an apt symbol of our mission to create environments, where humanity and nature harmoniously coexist, elevate how people live, connect communities, and make room for all cultures to shine,” remarked its Chairman and CEO Talal Shair.
The group’s collaborative is home to 17 leading, specialist firms in the built environment, including Dar, Perkins&Will, Currie & Brown, TYLin, and Penspen.
At COP28, the Sidara Collaborative is launching Solutions – a collection of investigations into how to rapidly decarbonise the most challenging sectors in the built environment. Shair has been advocating for pushing forward beyond low-hanging fruit and tackling some of the toughest areas on the path to Net Zero.
“We’re aligning our house of leading brands with this mission – and amplifying our collective strengths through a new global identity. As Sidara, we’re working to develop transformative solutions and pathways towards meaningful, long-term change for all our clients and communities. While this is our first time at COP28 UAE as Sidara, this is a continuation of our advocacy for the world as we would for our own home,” he concluded.
Source: ME Construction News